Alliance Française Melbourne
Alliance Française Melbourne grew their French language and cultural center by 380% using the Oncord platform.
Alliance Francaise is a worldwide network of language centres with a mission of spreading French culture worldwide. Alliance Française Melbourne is the largest French language school in Victoria, with an average of 3,000 students per year. They offer a large range of courses, private tuition, workshops, immersion days, and outings to museums and restaurants. Teachers use cutting-edge technology with interactive whiteboards (IWB) in many of our classrooms to enhance language-learning through dynamic multimedia integration.
Like many Alliance Francaise centres, Alliance Francaise De Melbourne uses Oncord to manage all their customer relationships and digital marketing efforts. Mathieu Vendeville is a graphic designer who has been using Oncord for the last 7 years.
Before switching to Oncord in 2011, they ran a very basic HTML website that was hard for the team to update. A range of other applications were needed for managing email marketing and their student database.
Oncord provided a perfect alternative, with a central dashboard and built-in email marketing features.
Mathieu loved the ability to bring his designs to life with the user-friendly website builder. His work has helped grow Alliance Francaise De Melbourne to one of the biggest language centres worldwide.
“When we started using Oncord we were sending our marketing campaigns to around 700 people.” Mathieu says. “These days we’re reaching about 27,000 people. Oncord’s been helping us to grow much, much faster and it just keeps on going. It’s amazing.”
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