Dale Keygan Plumbing
After their website crashed, Dale Keygan Plumbing worked with Oncord to rebuild a professional site that reflects their business and
drives enquiries.
About Dale Keygan Plumbing
Dale Keygan Plumbing is a locally owned and family-operated plumbing business servicing Tasmania's North West and West Coast regions.
Providing commercial, industrial and domestic plumbing services, the team works across everything from large commercial projects and new home builds to ongoing maintenance and emergency plumbing. Their reputation has been built on reliability, quality workmanship and genuine care for the communities they serve.
"We're a family business built on trust, reliability and genuine care for our community. Whether we're working with local families, businesses or industry, we aim to provide honest advice and quality workmanship every time."
Although the business has operated in its current form since 2019, Dale Keygan Plumbing's history stretches back much further, with founder Dale Keygan first establishing the business in 2008.
What sets the company apart is its commitment to quality, professionalism and long-term relationships.
"As a small family-owned business, we focus on delivering the highest standard of workmanship and customer service. We employ qualified, licensed plumbers, invest in training our apprentices, and ensure every member of our team upholds the standards we're known for."
The business also combines the capabilities of a larger plumbing company with the personalised service of a local team.
"We've invested in state-of-the-art equipment and can handle complex projects, but we're still small enough that clients can build relationships with our plumbers and request the same people for future work if they choose."
The Challenge: A Broken Website That No Longer Reflected the Business
While the business had built a strong reputation offline, its website wasn't telling the same story online.
"Our website was homemade, a bit clunky and not very user-friendly. It wasn't generating much engagement, and people weren't using the contact forms or feedback features."
As time went on, the issues became even more apparent.
Their existing website was becoming increasingly outdated and difficult to maintain. When the site eventually became inaccessible and displayed a maintenance page, it highlighted the need for a more reliable, professional online presence that reflected the quality of the business and made it easier for customers to connect with them.
"In fact, by the time we started looking for a new solution, the website had actually crashed and was sitting under construction."
Although the website wasn't directly impacting day-to-day operations, it wasn't helping the business make the strong first impression it deserved.
"Having an amateur website — and then a crashed website — didn't provide a good look for the business. It potentially affected the confidence of new or prospective clients when comparing us to competitors who had a more professional online presence."
Like many businesses relying on an older website, there were also limitations around usability, design, and future growth.
The business needed a website that would better reflect the quality of its work, strengthen its professional image, and provide a platform that would support the company as it continued to grow.
Finding the Right Website Platform
When it came time to rebuild the website, Dale Keygan Plumbing wasn't looking for unnecessary complexity. The priority was finding a solution that was affordable, easy to manage, and supported by a team that genuinely listened.
"We wanted someone who would understand our needs, work with us to create the right solution, and not try to sell us features we didn't need or wouldn't use."
The recommendation came from a trusted source.
"Oncord was recommended to us by People Squared, and we trusted their advice."
Beyond the technology itself, ongoing support and the ability to expand the website in the future were important considerations.
"We wanted a website that could grow with our business and a platform we could continue to use without relying on expensive ongoing development."
A Collaborative Website Build
The website redevelopment was a collaborative process, combining the business's knowledge of its customers with expert guidance on design, content structure and user experience.
Working closely together, the new website was designed to better showcase the company's services, experience and family-business values while making it easier for visitors to find information and get in touch.
The use of authentic business photography was an important part of the project.
"I love that we were able to use our own photos throughout the website. It makes the site feel personal and genuine while still maintaining a professional appearance. It's much better than using generic stock photography."
The result was a website that genuinely reflected the people behind the business.
"The site fits our brand and the image we want to portray — family-friendly, approachable, down-to-earth, but professional people who provide quality service and aim to do it once and do it right."
A Smooth Transition Backed by Ongoing Support
One of the standout aspects of the project was the onboarding and support provided throughout the transition.
"The support was critical to making the transition so smooth. It simply wouldn't have been achievable without the guidance and assistance provided throughout the process."
The collaborative approach helped ensure the finished website felt authentic to the business while removing the technical burden from the team.
"The build was completed with training around editing content and photos, which made it feel like our website while still benefiting from professional expertise."
The platform itself also proved far easier to use than expected.
"The user-friendly system has made it simple to adopt and maintain, even for someone without a strong technical background."
The Results: A More Professional Online Presence
Since launching the new website, the business has already noticed a significant difference in how clients engage with the brand.
"We've had an increase in clients mentioning that they've seen the website and commenting on how professional it looks."
More importantly, the website is now actively supporting customer enquiries and business development.
"We've seen increased contact through the website's enquiry form as well as increased contact from other businesses."
Making updates has also become far simpler.
"Adding staff members, updating information and publishing blogs is now straight forward and easy to manage."
The improved branding and professional presentation have helped strengthen the company's position in the industry within their local area that they service.
"I'd definitely say the website has supported our growth through improved branding and increased reach."
Looking Ahead
For a business owner who openly describes themselves as having limited technical skills, confidence in managing the website moving forward was an important outcome.
"I feel quite confident maintaining the website. The platform is very user-friendly, and everything was explained clearly during training."
Knowing support is available whenever needed also provides peace of mind.
"I know I can make the updates I'm likely to need by myself, and if I ever want to expand the website in the future or get stuck with updating it, there's ongoing support available to help."
For Dale Keygan Plumbing, the new website isn't just a marketing tool — it's a professional online presence that finally reflects the quality, values and reputation they've spent years building.
A website that works as hard as they do.
