Oasis Tree Management
From an old disjointed WordPress website to a cohesive digital presence that is easy to management, ranks well in search results and
delivers the right leads.
About Oasis Tree Management
Founded in 2014, Oasis Tree Management is a family-owned and operated arborist company servicing residential, commercial, and civil clients across Brisbane's southside and surrounding areas.
What sets the business apart is its close-knit team. Run by Bruce and Kate (father and daughter), alongside Bruce's nephew Ryan, the company prides itself on delivering professional tree services backed by exceptional communication, customer service, and genuine care for every property they work on.
"We're genuinely family owned and operated, and I think that shows in how we approach our work. We make an effort to communicate clearly, be upfront with our clients, and make the whole process as smooth as possible.
The Challenge: Outgrowing WordPress
Like many small businesses, Oasis Tree Management's website had evolved over time.
Originally built on WordPress, the site had served the business well for several years. However, after continually adding content, plugins, and updates, it had gradually become harder to manage and less consistent in appearance.
"My website was about six years old, and I'd continued editing it myself over that time. After years of adding plugins and making changes, it started to feel a bit disjointed. The pages didn't flow the way I wanted, the images weren't always consistent, and overall it just didn't feel as professional as I wanted it to."
While the website still ranked well in search results, there were concerns that it wasn't converting visitors into enquiries as effectively as it could.
"In such a competitive industry, your website needs to communicate your brand clearly. I wasn't convinced we were converting as well as we could have been."
Managing the site had also become increasingly frustrating.
"Constantly updating plugins, dealing with licensing issues, fixing broken links, and trying to keep fonts and formatting consistent across every page became a real headache. Every page felt slightly different."
With online search behaviour continuing to evolve, the team knew that standing still wasn't an option.
"I felt like we were starting to fall behind competitors who were investing in better online experiences."
Looking for a Better Alternative
When it came time to explore a new platform, Oasis Tree Management wasn't looking for a complete marketing overhaul. They wanted a professional, cost-effective solution that would improve the website's usability, maintain strong SEO performance, and be easy to manage internally.
The recommendation came from a trusted source.
"A friend who runs a large accounting firm had recently moved from WordPress to Oncord and couldn't speak highly enough about it. They loved how easy it was to manage and update themselves."
The platform's all-in-one approach also appealed.
"The built-in CRM was a big advantage because it meant fewer plugins, fewer external systems, and fewer ongoing costs."
The Transition to Oncord
One of the biggest concerns when rebuilding a website is protecting existing SEO performance while improving the user experience.
For Oasis Tree Management, the transition proved far smoother than expected.
"Oncord transferred the existing website across seamlessly. All of my blog content came over, and it only took minimal effort to align everything with the new design."
The project quickly became more than just a visual refresh.
"They didn't simply recreate the old site. They suggested improvements, helped refine the content, and provided advice on how to structure pages to better meet customer needs and improve search performance."
Throughout the process, the support and guidance stood out.
"The Oncord team has been phenomenal. They provided detailed information every step of the way, suggested many improvements, and clearly put a lot of time and effort into making sure the website performs as well as it can."
The Outcome: A Website Built to Convert
The new website delivered exactly what the business had hoped for: a professional online presence that was easier to manage, more cohesive, and designed with both users and search engines in mind.
"The whole website feels cohesive now. The colour scheme is stronger, the navigation is clearer, and it's much easier for visitors to find what they're looking for and make an enquiry."
Importantly, the site still contains the depth of information needed to support SEO, but presents it in a far more user-friendly way.
"It still has all the content needed for search rankings, but it's organised in a way that's visually appealing and easy to navigate. Visitors can quickly find the information they need and decide whether to contact us."
The consistency of the platform has also simplified future website management.
"When I update content now, the formatting stays consistent automatically. I don't need to worry about HTML code or manually adjusting fonts and styles, which saves a lot of time."
Results Since Launch
Since launching the new website, Oasis Tree Management has maintained its strong search visibility while improving the quality of enquiries coming through the site.
"We're still ranking on the first page of Google for our important search terms, which was obviously a priority. But I've also noticed that the leads we're receiving are more qualified, which tells me the updated content is attracting the right type of enquiries."
The business also feels better positioned for future growth.
"I think the new website gives us a stronger foundation to continue building authority online and improve our rankings over time."
Perhaps most importantly, the team feels confident managing the website themselves.
"The backend is incredibly easy to use. Adding blogs, updating content, and even sending email campaigns is straightforward. In fact, I was making changes to the website before I'd even had my demo because it was so intuitive."
Why Oasis Tree Management Recommends Oncord
After exploring multiple website rebuild options before choosing Oncord, the difference was clear.
"I spoke with other providers before talking to Oncord. One advised their fees were around 20k and provided very little detail about how they could help me and how the transition would work. Another wanted to build the site using their standard template for a sizeable initial payment and lock us into ongoing management fees."
"With Oncord, everything was clear, straightforward, reasonably priced and transparent from the beginning. The transition was easy, the support was excellent, and the value was exceptional."
For businesses currently weighing up whether to stay with WordPress or explore an alternative website platform, the advice is simple:
"It's a no-brainer. If you're a small to medium-sized business looking to elevate your online presence with a professional
website that's easy to manage and designed to convert, Oncord is absolutely worth considering."