Get Started Get Started

Search Engine Optimization

Learn how to improve the visibility of your website in search engines, by updating your page SEO settings.

Managing Search Engine Settings

This article will show you how to configure the search engine settings (metadata) of your pages to improve how they are displayed in search engine results (eg. Google Search).

What is Metadata?

Metadata are tags which sit "behind the scenes" to describe your website content. Search engines like Google use metadata to help understand the content included in your website pages. Metadata can be controlled when editing pages and clicking the "Search Engine Optimization" tab.

How Metadata Relates to Searches

Metadata fields are usually used by search engines as follows:

Overriding Structure

Ideally you will set a unique description and set of keywords for each page on your website. Well written, unique page descriptions are beneficial to your search engine position. 

If you don't set the title, keywords or description for a page, those details will be inherited from the parent page instead. We do this to ensure that when your pages are shown in search engines and on social media, a description that you have defined will display rather than a blank space, or generated data (which may be incorrect).

As an example, let's review the following sitemap:

If the page title prefix, keywords and description have been set on the home page, all other pages will have the same metadata (until you override it). With the above example, if you were to override the SEO metadata on the "about" page, those changes will take effect on all the empty child pages, in this case meaning the "our-crew" page. 

Having duplicate metadata between pages is not ideal, so if possible try to set unique descriptions, especially on pages of higher importance.

An Important Point: Due to the way pages inherit metadata, you should first set metadata on at least the homepage.

The Page Title

By default, the page title is set when you create a new page. To edit the page title of a page you have already created:

Go to Dashboard > Website > Pages.
Click the three dots next to the page your want to edit.
Select the "SEO & Settings" option in the drop-down menu.
Set a new page title in the Page Title section and click the "Save Settings" button at the bottom of the page.

The Page Title Prefix

The page title prefix is the text that appears before the page title. This is most commonly set as the business name and is set to the website title by default. To change the page title prefix of a page, it's best to change page title prefix of the home page, as this will be inherited by all other pages on the website (until you override it).

A dash "-" character is automatically added between the page title prefix and the page title. For example if the page title was set to "About us" and the page title prefix was set to "Business 1" the overall page title would display in the browser and search engines as - "Business 1 - About us".
To change the home page title prefix:

Navigate to the pages screen on the dashboard.
Click the three dots next to the page title "home".
Select the "SEO & Settings" option in the drop-down menu.
Enter the new Page Title Prefix.

Important: If you want to alter the page title prefix on some pages but not every page, you can repeat these steps for any individual page.

Page Description & Keywords

The page description and keywords are inherited from parent pages in the same way as the page title prefix. To set a page description and keywords:

Navigate to the pages screen on the dashboard.
Click the three dots next the page you would like to edit.
Select the "SEO & Settings" option in the drop-down menu.
Alter the keywords field, separate each keyword with a comma, e.g. "mobile phones, computer, smile".
Alter the description field.
Click the "Save Settings" button at the bottom of the page to save your changes.

If you still have questions, please message us at and we will get back to you as soon as we can.