Meta E-Commerce Conversion Tracking

Once the Meta Pixel has been successfully created and installed on your Oncord website, Meta e-commerce conversion tracking will be enabled automatically.

Oncord sends the Purchase event, including the order’s currency and value, from the order success page when the Meta Pixel is available. The customer must reach that page and their browser must allow the tracking code to run. Check that the pixel loads on your checkout design and verify a test purchase in Meta.

View the Activity

All conversions and events, such as Purchase and Page View, can be monitored in your Meta Business Events Manager. Here, you can further configure your Facebook ads and analyze the effectiveness of campaigns.

• Sign in to your Meta Business Manager.
• Go to "Event Manger" via Dashboard > All Tools.
• Click "Data Source" in the left-hand menu.
• Choose the corresponding pixel that has installed in your Oncord website.