Testing and Troubleshooting OpenAI Ads Tracking

Once you have set up the OpenAI Ads Pixel, conversion tracking or e-commerce tracking on your Oncord website, it is worth confirming that events are being recorded before you rely on the data. This article covers two ways to check your setup, and the problems that come up most often.

Before You Begin

Complete the relevant setup first:

Test with Google Tag Manager Preview Mode

Use this method if you installed the pixel through Google Tag Manager. It shows which tags fired on the page and what values they sent, before you publish anything.

Log in to your Google Tag Manager account.
Select your container.
Click Preview.
Enter your Oncord website URL and connect Tag Assistant.
Complete the action you want to test on your website, such as submitting a form or placing an order.
In Tag Assistant, select the event in the left panel.
Confirm that your OpenAI Ads tag appears under Tags Fired.
Open the Variables tab to check the values the tag sent.

Note: Preview Mode shows the unpublished version of your container. Tags that work in Preview Mode do not reach real visitors until you click Submit and publish.

Check the Event Stream in OpenAI Ads Manager

The Event Stream shows events as OpenAI receives them, which confirms the whole path end to end.

Open OpenAI Ads Manager.
Go to Conversions.
Open the Event Stream tab.
Select the relevant pixel.
Click Start polling.
Complete the action you want to test on your website.
Confirm that the event appears with the expected values.

The Event Stream displays the event data, such as amount, currency and type. The Event ID is used separately for identification and deduplication, so it may not appear inside the Event Data JSON section.

Troubleshooting

The pixel is not loading on any page

Check that the code is installed in your website design rather than on a single page, and that you saved the design after pasting it. If you installed through Google Tag Manager, check that the container has been published.

The pixel works on some pages but not others

If your website uses more than one design, the pixel only runs on pages that use the design you edited. Add the code to each design you want to track.

The Event Stream is not recording anything

The Event Stream only captures events while it is polling. Click Start polling first, then complete the action on your website. If you complete the action before you start polling, the event is not captured and the stream stays empty.

E-commerce orders are not being recorded

For the documented ecommerce setup, use Setting Up E-commerce Tracking for OpenAI Ads. The manual pixel-installation recipe does not send order values. The purchase data layer is available to custom JavaScript as well as Google Tag Manager, but reading and sending those values requires additional configuration.

The conversion code does not run on the thank-you page

If you pasted the conversion event code into the JS tab of an Oncord page, check that you removed the <script> and </script> tags. Oncord adds those when the page loads, and a second set stops the code running.

The tag is rejected because the amount is not a whole number

OpenAI expects amount as a whole number in the currency's smallest unit, so AUD 100.00 is sent as 10000. In Google Tag Manager, check that the tag uses your converted amount variable rather than the raw order value. See Setting Up E-commerce Tracking for OpenAI Ads for the conversion.

The same order is recorded twice

A customer who refreshes the order success page sends the purchase event again. Sending an Event ID with the event lets OpenAI recognise the repeat and discard it. In the e-commerce setup, this is the Order ID variable.

Changes in Google Tag Manager have no effect

Editing a tag or trigger only changes your workspace. Click Submit and publish the container for the change to reach your website.