Setting Up Reddit Pixel and Conversion Events via Google Tag Manager (GTM)

The Reddit Pixel is a tracking script used to measure visitor activity and conversions from Reddit Ads. Conversion events allow Reddit to track actions on your website, such as lead form submissions, sign-ups, purchases, and other important interactions.

This article explains how to set up the Reddit Pixel and conversion events using Google Tag Manager.

Alternatively, you can refer to our article about Manually Installing the Reddit Pixel and Configuring Conversion Events Directly in Oncord.

Before getting started, make sure you have:

• Set up your Reddit Business account.
• Created a Google Tag Manager account and container.
• Installed Google Tag Manager correctly on your Oncord website.

Setting Up Reddit Pixel Via Google Tag Manager

Open Reddit Events Manager

• Log in to your Reddit Business account.
• Go to Dashboard > Events Manager > Events Overview.
• Click Configure Data Source in the top-right corner.
• Select Reddit Pixel.
• Choose Google Tag Manager.

On the overview page:

• Locate your Pixel ID.
• Keep a copy of the Pixel ID, as it will be required later for conversion tracking setup.
• Click Next.

Connect Your Google Account

On the Connect Account page:

• Click Sign In With Google.
• Connect the Google account associated with your Google Tag Manager account.
• Click Next.

• Select your web container.
• Click Publish.

• Enable or disable Auto-Advanced Matching Active depending on your requirements.
• Click Next until the setup is complete.

After setup is complete, you can verify the installation in Google Tag Manager and Reddit Event Testing.

In most cases, a conversion is recorded after a visitor submits a form or completes a sign-up process. It is recommended to redirect visitors to a dedicated success page after the action is completed, as this makes conversion tracking easier to configure.

In this example, the standard Lead conversion event will be used.

Setting Up Conversion Tracking via GTM

In most cases, a conversion is recorded after a visitor submits a form or completes a sign-up process. It is recommended to redirect visitors to a dedicated success page after the action is completed, as this makes conversion tracking easier to configure.

In this example, the standard Lead conversion event will be used.

Create A Trigger In Google Tag Manager

First, create a trigger that identifies when a visitor reaches your success page.

• Log in to your Google Tag Manager account.
• Select your container.
• Click Triggers in the left menu.
• Click New.

• Enter a meaningful trigger name, such as Reddit Conversion Lead > Fire On Success Page.
• Click Trigger Configuration.
• Select Page View.
• Choose Some Page Views.

Configure the trigger conditions:

• Select Page URL as the variable.
• Choose the appropriate condition.
• Enter a value that identifies your success page.

For example:

• Variable: Page URL.
• Condition: contains.
• Value: success.

This configuration will fire the trigger whenever a page loads with success somewhere in its URL.

• Click Save

Create A Reddit Conversion Tag

Next, create a Reddit conversion tag that will fire when the trigger is activated.

• Click Tags in the left menu.
• Click New.

• Enter a meaningful tag name, such as Reddit Lead Conversion Tag > Success Page.
• Click Tag Configuration.
• Select Reddit Pixel.

Complete the tag settings:

• Enter your Reddit Pixel ID.
• In the Event To Fire dropdown, select Lead.

Assign The Trigger

• Click Triggering.
• Select the trigger you created in the previous step.
• Click Save.

Test The Conversion Event

Before publishing your changes, test the tag to confirm it is firing correctly.

Use Google Tag Manager Preview Mode

• Click Preview in Google Tag Manager.
• Open your website.
• Navigate through the conversion process until you reach the success page.

Verify The Event

Use the following tools to confirm that the Lead event is being recorded correctly:

• Google Tag Manager Preview Mode.
• Reddit Event Testing.
• Reddit Pixel Helper.

Publish The Tag

Once the conversion event is firing correctly:

• Return to Google Tag Manager.
• Click Submit.
• Publish the container changes.

Your Lead conversion event is now configured and will be sent to Reddit whenever a visitor reaches the success page.