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Setting Up Reddit Pixel and E-commerce Tracking

Reddit is a discussion and community platform made up of topic-based communities known as subreddits. Businesses can use Reddit to connect with audiences through discussions, promoted content, and targeted advertising.

Reddit Business provides tools for creating and managing advertising campaigns across Reddit. With Reddit Ads, businesses can promote products and services, drive website traffic, and track conversions.

To run ads effectively, Reddit requires a tracking script called the Reddit Pixel to be installed on your Oncord website. The pixel tracks visitor activity and conversion events such as page views, form submissions, and purchases.

 There are two common methods for installing a Reddit Pixel on an Oncord website: 

Register a Reddit Business Account

  • Go to Reddit Business.
  • Follow the prompts to create and configure your Reddit Business account.


This guide will provide instructions on how to set up: