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Setting Up Reddit Pixel and Conversion Events Manually

The Reddit Pixel is a tracking script used to measure visitor activity and conversions from Reddit Ads. Conversion events allow Reddit to track actions on your website, such as lead form submissions, sign-ups, purchases, and other important interactions.

This article explains how to manually install the Reddit Pixel and configure conversion events in Oncord.

Alternatively, you can refer to our article about Setting up Reddit Pixel and Conversion Events using Google Tag Manager.

Before getting started, make sure you have already set up your Reddit Business account.

Copy The Reddit Pixel Code

  • Log in to your Reddit Business account.
  • Go to Dashboard > Events Manager > Events Overview.
  • Click Configure Data Source in the top-right corner.
  • Select Reddit Pixel.
  • Choose Set Up Manually.

In the Set Up Reddit Pixel window:

  • Click Next.
  • Continue to the Install the Pixel step.
  • Click Copy to Clipboard in the Step 2: Copy the Pixel Code section.

Install the Reddit Pixel Code Into Oncord

When code needs to appear across all pages of your website, it should be added to your website design theme.

  • Go to Dashboard > Website > Designs.
  • Select the design you want to edit.
  • Click SOURCE in the left menu to open the design source code.
  • Paste the Reddit Pixel code just before the closing </head> tag.
  • Click Save in the top-left corner of the screen.

Complete The Reddit Setup

  • Return to the Reddit Install the Pixel page.
  • Click Next.
  • Enable or disable Auto-Advanced Matching Active depending on your requirements.
  • Click Next until the setup is complete.

Note: It can take up to 24 hours for Reddit to begin collecting tracking data.

Setting Up Conversion Events

In most cases, a conversion is recorded after a visitor submits a form or completes a sign-up process. It is recommended to redirect visitors to a dedicated success page after the action is completed, as this makes conversion tracking easier to configure.

In this example, the standard Lead conversion event will be used.

The Reddit standard tracking code for a Lead event is:

</>JavaScript
rdt('track', 'Lead');


For a full list of standard Reddit conversion events and tracking codes, see: Manual Conversion Events With The Reddit Pixel.

Add The Conversion Event Code To The Success Page

  • Open the editor for your success page.
  • Click SOURCE in the left menu.
  • Open the JS tab.
  • Add the following code: rdt('track', 'Lead');
  • Click Save.

Test The Conversion Event

You should now see the Lead event being detected.

You can also use Reddit Event Testing to confirm that the event is firing correctly.