The most common use of Posts, is to manage announcements or blog articles on your website. A blog post usually consists of two elements;
1. A Post, which provides a preview of the content.
2. A Page, which contains the content of your article.
A post consists of an image, title, and short description / teaser. A Post usually links to a page containing the content of your article, however posts can alternatively link to an uploaded file / pdf, a product for purchase, or an external website or address.
Posts have a variety of uses, but are often used to publish timely content on your website such as news updates, blogs and articles. Posting regular updates on your website keeps your clients engaged, and helps with search engine optimisation.
Here are a few examples of how posts may be used:
- An accountant posting about tax and budget updates;
- A college posting about a new service or course;
- A framing shop posting regular updates in a blog;
- A 4x4 Accessories shop posting articles; and
- A guitar shop posting about new products in their latest news.
What Are Post Categories?
Post categories are used to organise your posts. Post categories organise your content in a way that makes it easy for your readers to find what most interests them, and control where certain Posts should display throughout your website.
Some common examples of post categories are:
- Latest News;
- Upcoming Events;
- Advice Articles; and
- Special Offers
When editing or creating Posts, you will assign them to a Post Category.
Post Categories are then placed on pages throughout your website, to help you control where Posts should display. As a common example, you'll likely have a Page on your website titled "Our Blog", which shows all Posts that are assigned to a Post Category titled "Blog". You may also have added the Blog post category to the home page, so that Posts display in both locations.
Let's say a scuba diving company wants to publish an interesting article to promote their services. They decide to post the article "The top 10 places to scuba dive in Australia".
Firstly, they setup the following post categories:
- Latest News
- Scuba Diving Locations
After creating the two post categories, they create their new post, and assign it to the two above post categories. Upon publishing the article it instantly appears's on the latest news and scuba diving location's feeds.
Ready to Create Your First Post?
Click here to view the next tutorial, which will show you how to create your first Post.