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Event Automation Triggers

Oncord provides a list of pre-set automation triggers for events that you can configure for a smooth automated workflow.

To create a new automation:

  • Navigate to Dashboard > Marketing > Automation > New Automation.
  • Give a meaningful title to this automation.
  • Click "Select an event" to reveal the automation trigger menu.

Automation Triggers

Events - When an event is about to start
An example of using this trigger is to send a reminder email to the attendees before the event starts.

Events - When an event ends
An example of using this trigger is to send a follow-up email to the attendees after the event.

Events - When someone is added to an event
An example of using this trigger is to send a welcome email to the person who has registered.




The following example demonstrates how to set up an automation that sends a follow-up email to attendees after an event.

  • Navigate to Dashboard > Marketing > Automation > New Automation.

In the Automation Trigger section:

  • Give your automation a clear and descriptive title (e.g. Follow-up Email – XXX Event).
  • Click Select an event to open the trigger menu.
  • Choose Events – When an event ends.
  • Define the scope of the automation:
    • All Events
    • From Specific Categories
    • Specific Events
  • Decide who should receive the follow-up email:
    • All Attendees
    • Checked-in Attendees Only

In the Workflow section:

  • Under the Workflow section, click Select to create new step.
  • Choose Send E-mail to Customer.
  • Select an existing email message, or click Create New Message to build one.
  • Use Test Mode to send the email to a test address and confirm everything works as expected.
  • Once tested, tick the Enable this Automation option.
  • Click Save Automation to activate your workflow.

Please visit our help article on Marketing Automation to learn more about the configuration in detail.